Branding is more important than you might think. Customers can get exposed to new online stores via online channels every day, ranging from social media platforms to search engines.
As an online store owner, you may wonder how to differentiate yourself from your competitors. The answer is really simple — branding.
By reading this article, you can understand what branding means, and why it matters to you.
Table of Contents
What’s branding?
Jeff Bezos, Founder and CEO of Amazon, said “Your brand is what other people say about you when you’re not in the room”. Customers can have their own thoughts and feelings about a brand based on how it connects with customers, and branding is one of the most important strategies for a business to get some control over how customers perceive the brand.
Here are some key factors contributing to building a strong brand presence:
- Brand name, Taglines and slogans
- Visual Assets (e.g. logo)
- Product development and positioning
- Marketing strategies
- Company core values, cultures and beliefs
- Customer service
In highly competitive e-commerce and retail market, it is common for market players to copy products, services and marketing strategies of their competitors to keep their competitive ed, but a brand can still be irreplaceable and unique.
Taking bottle water as an example, there could be no drastic difference among products from various brands when it comes to taste. In order to convince consumers to buy their own products, brands are trying to differentiate themselves by connecting their customers with their own emotional approach and providing different meanings to their products, such as
- Perrier is represented as energetic and exciting
- Evian is considered as clean and elegant
…and so on.
In short, branding is all about personal and emotional connections. Many factors can work together to help customers create their own perception of a brand. It can be the main reason for a business to win the competition.
Why’s branding important?
1. Recognition: The most important reason for a business to develop a brand is to create recognition among target consumers. Strong branding can help separate a business from the pack, and the target group will take note of it more.
2. Trust: A study in the US reveals that 89% of local customers stay loyal to brands sharing their values. Consistency is the key to building trust among customers. The more trustworthy a brand is, the more likely it can gain returning customers.
3. Emotional Bonding: By showing a human side of a brand, a business can easily appeal to customers’ emotions, which can make them feel more connected to the brand and thus incentivize them to purchase products.
4. Competitive Advantage: Philip Kotler, Professor at the Kellogg School of Management, said “The art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price is everything and the low-cost producer is the only winner.” Branding is essential for a brand to develop its uniqueness which can help it stand out among others with similar offers.
How to grow your brand presence with Boutir?
Appearance Customization
By using this feature in Boutir Admin, you can:
(on your storefront)
- Customize your favicon
- Decide if you display:
- the total number of products sold at your Store Homepage
- the amount of a particular product sold at Product Detail Page
- the number of stock remaining at Product Detail Page
- Boutir Logo at footer of your store and system emails with customers
(in your email)
- Customize your store logo, theme color, text color and footer banner
Customized Page
You can now create your own pages that help potential customers gain information about your brand and products from your online store with different components, suchas as banner, image, video and text. This can help build your brand image with ease. Here’s a brief introduction to the feature: Create A Unique Customized Page | Help Build Your Brand Image
Branded Page
Also, you can set one of the customized pages to be your branded page so you can fully control what customers see when they visit the homepage of your store. What’s more, you can add a floating video on the homepage to bring customers a human touch shopping experience. For details please visit to the following site: 27/7/2022 Release Note
We understand that everyone comes across difficulties when operating an online store. And you need professional assistance from us. Therefore we have prepared for you the following:
1. Online Store Set Up Workshop
We empower you to open an exclusive online store, and to be outstanding even under the fierce competitions in the retail market. Build your own online store, and join our 2-hour hands-on workshop now: boutir.com/seminar
2. 1-on-1 Online Store Set Up Consultation
Not only does our Professional E-commerce Team deal with a variety of problems regarding online store set-up, but we also provide consultations. We’d first get to know your business strategies in great depth, then give advice correspondingly.
Join now: https://www.boutir.com/consultation
Boutir Official Website: www.boutir.com
Contact Boutir Customer Success Team: m.me/boutir.hk