Many merchants notice the importance of online advertising that they will disappear in this competitive market soon without reputation and sufficient promotion. At the same time, 

merchants are not able to increase lead generation if there is no substantial income to hold strong marketing campaigns.

However, it is also crucial to organize “Online Sales Campaign”, especially during festivals! 

In December 2019, YouGov, was commissioned by Facebook IQ for conducting online research and interviewed more than 15,000 adults over 18 years old from 10 Asia Pacific regions. It turns out that discounts (62%) and free shipping (60%) are key factors for interviewees making purchase decisions in festivals.

In order to grab the sales during the festival, Boutir merchants may wish to consider establishing “Online Sales Campaign” and launch limited-time promotional offers to attract more potential customers to shop. If you are interested in getting more festive marketing strategies, welcome to read the following articles:

Table of content

• What kind of  “Online Sales Campaign” can be set up in Boutir?
  • First purchase offer, Order discount, Product discount
  • Shipping discount
  • Free gift campaign
• What should a merchant pay attention to when creating an “Online Sales Campaign”?

What kind of “Online Sales Campaign” can be set up in Boutir?

Please note that “Online Sales Campaign” function is only applicable to Boutir Business and Business PLUS plan users

Last year, a local e-commerce company Tofugear and market research company Rakuten Insight conducted a questionnaire survey, interviewing nearly 6,000 people in 12 Asian countries to explore the shopping habits of consumers from different age groups online and in physical stores. The results were released in the “Digital Consumer in Asia 2020” report.

The report pointed out that low prices (58%) have become the main reason for consumers in Asia to shop online. They believe that this is closely related to the characteristics of e-commerce. Consumers can easily compare product prices and specifications online, and hope to find the cheapest product, thereby low prices being an important incentive for them to purchase online.

The report pointed out that low prices (58%) have become the main reason for consumers in Asia to shop online. They believe that this is closely related to the characteristics of e-commerce. Consumers can easily compare product prices and specifications online, and hope to find the cheapest product, thereby low prices being an important incentive for them to purchase online.

2. Shipping discount

User experience (UX) research company Baymard Institute collected responses from more than 4,000 American adults in the latest survey. It was found that nearly half of the respondents had experienced excessive shopping costs (including shipping costs) and finally gave up the checkout in the past three months. 

(Resources: Baymard Institute)

To reduce customers’ cost of shopping and opportunities to abandon their shopping carts, merchants with physical stores can consider providing self-pickup service in the store. Even if merchants only operate online shops, they can also allow customers to deliver in person at designated places so that they do not have to pay shipping charges, encouraging them to finish the checkout.

3. Free gift campaign

In addition to discounts and free shipping, gift-giving is also a common festival promotion method. In 2019, Deloitte, a multinational accounting and professional consulting company, commissioned an independent research institution to conduct an online survey on retail celebrations and interviewed more than 4,000 consumers. It was found that price discounts (74%) and free shipping (72%) were the most attractive festive promotions, and free gifts (21%) also ranked sixth.

(Resources: Deloitte)

All in all, consumers usually have a greater desire to purchase during festivals.

Boutir merchants can grab the opportunity to set up an “Online Sales Campaign” to encourage them to spend money, thereby boosting sales. If the promotion period of a festive event is longer, merchants may wish to introduce the above discounts in stages. In addition to keeping customers fresh about the event, it also helps to understand which discount customers are more interested in. This is especially important for the development of future sales and promotion strategies.

What should a merchant pay attention to when creating an “Online Sales Campaign”?

• All online sales campaign cannot be used with coupon at the same time, except for shipping discount
• When the “First Purchase Offer” and “Order Discount” are in effect at the same time, members who have no purchase history can only enjoy the “First Purchase Offer”
• The limits of online sales campaign are as follows:

• Quota for each type of our campaigns:

*Please note that only one campaign can be active at a time for Boutir’s Business Plan subscribers, while multiple campaigns can be active concurrently for Boutir’s Business PLUS Plan subscribers.

If you have any inquiry, please contact our customer service at m.me/boutir.hk

(The function is subject to the latest updated version*)