Boutir 101 | How do Boutir merchants show products in Google free product listings?

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Every day, hundreds of millions of people search for product information on Google with a view to making their best shopping decisions, making their Shopping tab become attractive for businesses to list their products. 

Previously, only paid listings were shown on the tab but starting from last year, free listings can appear alongside paid ads in relevant search results in the Asia-Pacific region, including Taiwan and Hong Kong.

Boutir has been in partnership with Google to offer a seamless experience for merchants to enjoy the benefits of free listings. To list your products for free on Google, please follow the steps below:

1. Open our Boutir App and ensure that the information below has been added in your store in order to meet the requirements of creating a Google Merchant Center account:

  • Payment method (excluding Bank Transfer and Pay by Cash)
  • Shipping method and fees
  • Contact information (including phone number and email address)
  • Return and refund policies (*Please provide the reason if you don’t have related policies)

2. After our Customer Success team confirm your store can meet the requirement, please tap “Promotion” on our app’s homepage

3. Tap “Create”

4. Tap “Set up account now”

5. Tap “Next”  

6. Tap “Connect with Google” and sign in to your Google account which is associated with your store

7. Tap “Allow”

8. You can change the language option. If you select English, only those who set English as their internet browser language can see your products. After that, please click “Create new account”

9. When you see the screenshot below, it implies that Boutir is now creating your Google Merchant Center account and Ads account

10. When the process is completed, you can get details of your accounts. Please click “Confirm”

11. When you see the screenshot below, it means the whole process has been completed and Google will start to review your product information

After creating the accounts, how can I know the status of the pending process?

1. Go to Google Merchant Center (https://www.google.com/retail/solutions/merchant-center/) and sign in to your account. After that, please click “Sign in to Merchant Center”

2. Click “Products” on the left side of the page, and then click “All Products” to view the status

According to Google Merchant Center Help, the status can be:

  • Active: products are fully approved and eligible to appear in search results
  • Partially active: products are fully approved and eligible to appear in standard free listings
  • Pending: A product that’s pending won’t show in ads or free listings because it’s being processed by Google. Your product might be pending for any of these reasons:
    • You’re new to Merchant Center and/or your products are pending initial review
    • Your product has a pending image crawl
  • Disapproved: Your product is disapproved for a destination and isn’t active
  • Expiring: Your product will expire in the next 3 days, and will no longer be eligible to appear in ads or free listings. Until it expires, the product is still eligible to appear in search results

Please note that:


For any questions, please contact our customer success team by m.me/boutir.hk

(This tutorial is for reference only. If there is any update on the feature, its latest version shall prevail.*)