Online merchants must all understand the importance of online advertising – If the store is not promoted well, it will be very difficult for the store to gain new customers and establish a reputation.

Therefore, merchants need to have a comprehensive promotion plan, especially during the holidays! In 2019, Facebook IQ commissioned YouGov to research the shopping habits of online shoppers. Through interviews with more than 15000 people over the age of 18, it is found that online shoppers often shop on holidays, taking advantage of various offers such as product discounts and free shipping that are often held by online stores.

Boutir merchants can also utilize this opportunity to hold online promotions on holidays, to attract more customers and increase sales. If you are interested in more information about promotional programs on Big Day Celebrations, please read:

List of Contents:

1. What kinds of online promotion campaigns can Boutir merchants do?
   1. A first purchase offer, discount on order as a whole, discount on products
   2. Shipping fee discount
   3. Free gift campaign
2. What kinds of things should merchants pay attention to when creating online promotion campaigns?

What kinds of online promotion campaigns can Boutir merchants do?

• Please note that the online promotion campaigns feature only applies to Business and Business PLUS service plan users.

First purchase offers, offers for the whole order, and product discounts

E-commerce firm Tofugear and research firm Rakuten Insight conducted a survey last year, in which they interviewed nearly 6,000 people from 12 countries in Asia to understand consumers’ online and offline shopping habits. The research results were published as a report entitled “Digital Consumer in Asia 2020”.

The report shows that low prices (58%) are the main reason consumers in Asia shop online. This is believed to be due to the characteristics of e-commerce, where consumers can easily compare prices and product details online. Therefore, low prices are an important incentive for consumers to shop online.

To provide great discounts, Boutir provides the following features for merchant use:

• First purchase offer: This feature can not only grab a potential buyer’s attention, but also shows that you care about the needs of a new customer. For more details and instructions on how to set this up, please read:

• Discounts on whole orders: This feature can create a ‘must buy more for a more affordable total price’ feeling in shoppers. For more info, please read:

• Product discount: As long as buyers buy a certain product in a certain quantity, they can enjoy a discount. This feature is useful if you want to reduce the stock of a particular product. For more info, please read:

However, keep in mind that while discount offers can increase sales, if you run promotional programs like this too often, your store’s brand value may decrease. To learn the psychology behind this, please read:

Shipping fee discount

American research firm (UX) Baymard Institute collected responses from more than 4,000 people, and found that nearly half of respondents experienced excessive shipping costs, prompting them to leave the shopping cart at checkout.

To reduce the likelihood of shoppers leaving their shopping carts, Boutir has an in-store pick-up feature for merchants who have physical stores, allowing shoppers to avoid paying shipping costs.

In addition to this feature, Boutir also provides a “discounted shipping fee” feature. These discounts can encourage shoppers to complete purchases immediately, in order to take advantage of this limited-time offer. To learn how to set up a shipping discount, please read:

By the way, Boutir has also launched an ‘abandoned shopping cart alert’ feature, allowing you to email shoppers and remind them to checkout. To set this up, please read:

Free gift promotion program

Apart from offering product and shipping discounts, free gift giving is also a common method of promotion in e-commerce. Deloitte, a multinational consulting firm, conducted research in 2019 on the types of e-commerce offerings. After interviewing more than 4,000 consumers, it was found that product price discounts (74%) and free shipping (72%) were considered the most attractive types of promotions, and free gifts (21%) also ranked sixth.

Source: Deloitte

We can see that giving away free gifts can encourage consumers to make purchases. More importantly, free gifts can provide an opportunity for shoppers to try your product. For more info, please read:

In conclusion, there is an increase in the desire to shop in e-commerce consumers during the holidays. Boutir merchants can take advantage of this opportunity to run an ‘online promotion program’ to drive sales.

What things should merchants pay attention to when creating an online promotion program?

• Except for discounted shipping costs, online promotional program activities cannot be used in conjunction with using coupons.

• When the seller launches the ‘first purchase offer’ program and the ‘whole order offer’ program at the same time, customers who have no order history can only enjoy the ‘first purchase offer’.

• The limits of the following online promotion program features:

In other words,

• Only one campaign can be active at a time for Boutir’s Business Plan subscribers, while
• Multiple campaigns can be active concurrently for Boutir’s Business PLUS Plan subscribers

If you have any questions, please contact us at https://m.me/boutir.sg

• If there is an update of terms, the new version will take effect