What is Facebook Catalogue?

Posted by

After setting up your Facebook Shop, you may have such questions in your mind:
“ Advertisements by other companies are really attractive and helpful. How can I achieve that too?”
“ I want to promote my store by advertisement, but how to get started? ”

Well, we understand that you are eager to promote your products by setting advertisements but bear with us a little more as there is still one more step you would have to go through. You will need to set your Facebook Pixel and Facebook Catalogue first, then you can proceed to set dynamic advertisements with your tagged products.

Regular Facebook Ads set would not be able to give merchants much information about its effectiveness. However, with Facebook Pixel added, this feature would help you track and analyse your customers’ actions and behaviour when browsing your store. Actions like “Add to Cart”, or even data like the amount of traffic you gain each day , the number of view each product gets, etc. With the power of all these data, you will be able to sieve out the popular products to adjust the prices and advertisements and your shop’s branding accordingly. Thus, when you set your Facebook Catalogue, remember to set your Facebook Pixel as well!

If you’re a new online shop owner, you probably wouldn’t know what the Facebook Catalogue is about. In fact, it is a Facebook function which allows you to upload and organize all your products in one place. It could assist you in three ways:

1. Easy management of products, increasing conversion rate

To business merchants, this means increased convenience in management. You can enter your catalogue and make changes in your products description anytime you want. If your catalogue is linked with your store, you wouldn’t need to change the details manually anymore. The product details would be updated at once, saving you lots of time.

In the customers’ perspective, after having Facebook Shop, they no need to scroll to the bottom of the pages to search for their interested products. Adding your products by making them into Facebook posts would have higher chances of them having lesser exposure, and being pushed to the back. Customers might not be able to find the older products. With longer time spent searching customers will be impatient and this decreases their desires to make purchases. Thus with this Facebook Shop function, it can definitely increase both the efficiency of online transaction and the conversion rate.

2. Taggable Photos

In the past, merchants would need to type the product details repeatedly when they write a post. But now, once you’ve added the Shop Tab and finished the uploads of products, you can then tag the product descriptions and prices in your post. By clicking through the tags, customers will be directed to your Facebook Shop. They can look for more details or even purchase the products.

Merchants can tag up to 30 products in the posts of photos or videos. You should tag the products related to your posts instead of tagging all your products at once. This could prevent confusion amongst your customers, and at the same time recommend similar products that they can purchase.

3. Create an ad

Having a catalogue allows you to create different product sets. Let’s say you are selling both cosmetics and clothing, you can create two product sets and corresponding ads for each of them. You can show a group of items at a time instead of creating an ad for each item. 

With Facebook Catalogue and product sets, you can now create a collection ad or a dynamic ad. For collection ad, you can select a group of products to show in the ad. For example, you can put all the products for sale into a product set, upload them into the collection and create an ad for the whole bunch of them. 

Dynamic ads are much more flexible than that of collection ads. After putting your products into the catalogues, you can create a single image ad or collection ad. With a dynamic ad, Facebook can target potential customers and recommend relevant products from your catalogue according to their interests or habits. It can urge Facebook users to take action. For example, you’ve put skirts or long dresses into the catalogue. When Facebook detects that the user prefers a skirt, they will find related skirt products from your catalogue and display them in the ad. Most importantly, you just need to create an ad template and Facebook would help you to generate the images and product details from the catalogue. Using the dynamic ad would help you to reach more people from different sectors, age group and attract more potential customers.

單一圖像廣告
Single image ad

輪播格式
Carousel ad

焦點系列廣告
Collection ad

Some merchants may worry as they don’t have much programming knowledge and not know how to put Facebook Pixel into their store. No worries as Boutir has launched a brand new function. You can now create your catalogue and link Facebook pixel to your store in just a few steps. Your Facebook Catalogue will be updated with the products and product storages from your Boutir store immediately. When the customers want to do the transaction, they will be directed to your store and checkout easily. Since Facebook pixel will be connected as well, you can make use of the data from it to create an ad to attract more potential users and increase transaction rate.

For Business PLUS and Business merchants, instant setup of Facebook Catalogue is available now: http://bit.ly/2K7ALdA